In an increasingly digital marketplace, it seems every business has jumped on the corporate blog bandwagon.
Some companies are clearly excelling at this and developing a following, and reaping the benefits of blogging. Others, for no lack of good intentions or enthusiasm, are not so successful in this space. If you are in the latter category, you are not alone.
While it’s common for companies to use their current employees for blogging, it can bring mixed results, for a couple of reasons. What these companies save using internal resources can end up costing them in terms of blog content quality, readership, respectability and results.Read More