Articles in The 'Paid Distribution' Tag

April 22 2015

Should You “Boost” that Post? Smart Strategies Behind Paid Distribution

by Lauren Owens

You put a lot of work into creating your social content. Maybe several departments are involved. Or maybe, you have a single savvy social marketer with a knack for Photoshop and a winning turn of phrase. Whatever the case, once that content is published, it’s left largely to the fates: When was your core audience online? What else was going on that day? Did enough people see, and participate with, your post in order to garner wider distribution?Read More

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