Articles in The 'pay for conversions' Tag


January 10 2019

Google Announces the Option to Pay for Conversions in Google Display Campaigns

by Monica Pissanos

As of December 13th 2018, advertisers now have the option to pay for conversions, rather than clicks, when using Google Display Campaigns. This means that you will only be paying when customers convert on your website or app, while never paying above your target cost-per-action (CPA).

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