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Articles in The 'Pay-per-click-advertising' Tag


September 20 2012

5 Reasons to Use Mobile Advertising

by Sophia Mowatt

Did you know that internet searches on mobile devices have grown 4x since 2010? (1 Google Internal Data)  With the launch of the iPhone 5 last week and the Nexus 7 Google Play tablet the week before, the mobile industry shows no sign of slowing down.   Whether you are just looking to increase brand recognition or to sales, competing in mobile advertising is vital.
Here are 5 reasons why you should utilize mobile pay per click advertising:

  1. Mobile Specific Ad Copy.  With a mobile advertising campaign you can customize your ad copy with mobile specific call to actions, such as “Request a quote from your phone,” that will appeal to mobile users.  Google research shows that mobile-only campaigns help drive an 11.5% increase in mobile click through rates and a 29% increase in mobile clicks, which in turn increases ROI.
  2. Target Specific Mobile Devices.  With mobile device targeting, you can modify your advertising to specific devices and phone carriers.    This is tremendously helpful for advertisers who build mobile websites on specific operating systems or mobile apps built on a particular platform.
  3. Make It Easy For Customers To Connect.  With the mobile click-to-call ad extension feature, ads that include this feature have experienced 6 — 8% increased click through rates according to Google.  In addition, you are more likely to get a qualified lead and a customer to buy when they call your business directly from your mobile ad.
  4. Have a Mobile App?  Use mobile app extensions to link ads directly to your App Store page on either Google Play or iTunes.  This allows customers to download your mobile app instantly.
  5. Diversified Ad Formats.  Advertisers can still use rich media image and video ad formats on mobile devices.  There are many options available in the way you advertise on mobile devices such as interactive clickable video ads or image banners ads.

Improve your advertising performance and build a better brand by utilizing mobile advertising for your business.

October 31 2007

To bid or not to bid (on Branding)

by MoreVisibility

When it comes to pay per click advertising, it is important to ensure that you are being seen for your own name. Seems like a no brainer, right? Surprisingly, one of the most common misconceptions I hear (almost daily) is when clients’ tell me they already show up in the organic search results under their own name; thus there is no need to spend additional advertising dollars. This could not be any further from the truth. Here are just a few reasons why it’s extraordinarily beneficial to bid on your own name.

  • Showing up under both the organic and paid results in a search engine will reinforce your brand, as well as add credibility to your company.
  • Not all searchers are the same, and therefore search behavior will be unique across the board. Some will only click on paid ads, while others only organic ads. You ought to appear in both areas so as not to lose potential eyes to your site!
  • It is perfectly legitimate and quite prevalent in the world of Search Engine Marketing (SEM) for your competition to bid on your name. Google and Yahoo are 2 of the main players today and also hold the largest online market share; according to a recent article which revealed Google at 69 % and Yahoo at 19%. Both engines permit this activity, which means that a competitor can snatch away your searcher without doing anything illegal; provided they do not use your actual name in their ad copy.
  • As many as three paid listings can appear above a natural result, which will allow any company the chance to lure your prospective customer away. Keep in mind: this is a customer who was initially looking for YOU!

Online Advertising has become increasingly competitive. If you want to make a name for yourself, it is essential to stay ahead with your competition! How does that old saying go? If I had a nickel for every time people told me it was not necessary to bid on their company name…

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