Articles in The 'Pinterest' Tag


January 15 2014

Using Pinterest Group Boards to Grow Your Audience, Discover Brand Advocates & More

by Marissa Mele

So you created a Pinterest profile for your brand. You’ve been pinning, adding new boards and repining images from influencers, but you still aren’t seeing enough results. Maybe your boss is even saying, “Do you still think Pinterest is the right channel for us?” Before you throw in the towel or send your Pinterest profile out on an ice floe, why not try to get some real engagement happening. It’s time for you to take advantage of Pinterest’s Group Boards.

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October 14 2013

Pinterest Makes it Easy to Find, Save Online Articles

by Kristin Lesko

For marketers, Pinterest has long proven itself as a worthy investment – from having an active presence within the channel itself to finding ways to incorporate it within their brand’s website. Although Pinterest is widely used to post photos, it has also become a mecca for articles. In fact, according to Pinterest’s blog, more than 5 million articles are pinned every day.

With articles becoming a popular format, Pinterest decided to spend time perfecting the look for this type of pin. As of Sept. 24, the channel rolled out the new design for article pins, which provides more information than what was previously available.

Now, article pins can include:

  • Headline
  • Author
  • Story Description
  • Website Links

Also, if you come across an article, but don’t have time to read it, you can save it for a later time (like the morning coffee line at Starbucks). Simply create a reading list board and add articles to it within Pinterest.

Even when you are browsing articles or blogs outside of Pinterest, you can utilize the feature by adding the “Pin It” button to your browser (exclusively for Firefox). It will then add the website or blog article into your very own Pinterest reading room (pillows and candles not included).

So what does this mean for your business? Well, if you’re regularly producing fresh content on your site, the new button could make your articles or blog posts easier to share – potentially helping you reach a broader audience within Pinterest. It also means that your users could actually be posting your content in Pinterest for you, for other Pinterest users to find, read and repin.

And, if you’re not regularly producing fresh content on your website, it means that you have yet another reason to start.

August 26 2013

Pinterest – Is it Right for Your Company?

by Marni Weinberg

Although a tad reluctant at first, many businesses have embraced the Social Media world and are pretty active on their channels. Social Media is a brilliant way to engage with clients or customers, offer exclusive incentives and promote new products or services. That being said, many companies have become rather proficient in engaging with their “likes” on Facebook and their “followers” on Twitter, but have little to no idea what Pinterest is, let alone how to utilize it (effectively) for their business. So, what is Pinterest anyway and how can it work for your company? Pinterest is self-described as “a tool for collecting and organizing the things that inspire you”. Wikipedia defines Pinterest as a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, “re-pin” images to their own pinboards, or “like” photos.

If you are a business owner, you’re probably wondering (and you ought to be) how or if this booming social networking site could work for you. With its 25 million members and growing, Pinterest could be a wonderful addition to your overall social media marketing plan. One of the many benefits of Pinterest is that when someone “repins” one of your images, another person can then click on it, and he or she is then sent to your actual website and can either make a purchase, sign up for a Webinar, etc.

Here are examples of 3 top brands that are utilizing Pinterest very well:

Nordstrom

Whole Foods

Real Simple

In addition, below is an example of an ecommerce retailer (Polka Dot Peacock) currently running a giveaway contest on Pinterest. Being that I have made online purchases, I now receive their newsletters and this particular one caught my eye.  It is a terrific way to gain Pinterest followers, as well as keep them engaged as they pin on their board(s) and what could be better than winning a free gift card?

I encourage you to take the time to research and understand how your business could effectively use Pinterest. Take a look at your competitors, as well as other websites you frequent to get ideas for how they might be utilizing Pinterest to interact, promote and grow their brand. For example, Infographics are quite popular on Pinterest, (especially for B2B companies) and are much more likely to be read than plain text.

The possibilities for how you can be creative and make Pinterest work for your company are pretty much endless.

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