Google Analytics Keywords reports provide great insights into how your keywords are performing (Not Provided is the exception).
That said, keywords are shown in aggregate across engines. This makes it difficult to see opportunities to make tweaks in your SEM campaigns in the individual engines. This is because all keywords do not work exactly the same in each engine. That’s why you dive deeper into your keywords report and look at each source of traffic at a time or add a secondary dimension to compare, for example, Bing and Google.
Well why not look at the effectiveness of each keyword cross engine in one report – without drilling down– by simply using a pivot table?Read More