Last month we spotted Product ads on Bing.com and the advertising platform has officially announced this week that they are planning to add a new search format for ads in the United States called Product Ads. Bing says that Product Ads will allow retail advertisers to include product details such as image, price, description and merchant information within the ad. In addition, these ad formats will be pulled from inventory from an advertiser’s real-time product catalog that will create the new rich ad format which is intended to deliver key product information to a user before making a decision of which link to click.
Bing is suggesting that advertisers prepare for the release of Product ads early this summer with a code ready date of June 1st so that advertisers are able to support their customers and Product Ads as soon as it is available.
Bing Product Ads are similar to Google AdWords Product Listing Ads, which was introduced to advertisers approximately one year ago.
Below is a screen shot Bing provided of what Product Ads will look like on a Bing.com search engine results page (SERP).