Articles in The 'Position Based Attribution' Tag

May 1 2019

Moving from Last-Click to Position-Based Attribution Modeling

by Fiorella Öxndal

On the path to a conversion, a user may conduct multiple searches and interact with multiple ads from the same advertiser. Google Ads’ attribution models allow the advertiser to control how the “conversion credit” is split amongst the various searched keywords that participated in the conversion process.

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