Articles in The 'PPC' Tag

January 5 2022

My Top 3 PPC New Year’s Resolutions

by Jill Goldstein

There’s something I just love about a new year. The idea of a fresh start and new beginnings really does energize me personally and professionally. While staying on top of my family’s laundry tops the list of personal goals, I have a list of 3 work related resolutions to keep my PPC campaigns thriving in 2022.

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December 28 2021

Track More Conversions with New Facebook Call Extensions

by Monica Simmons

Facebook recently launched a new tool to track phone calls that happen as a result of a visit from an ad: call extensions. While call extensions have been widely used within Google Ads for some time, it’s a new way to track conversions within the Facebook Ads platform outside of the more traditional Facebook Call Ads.

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Posted in: Social Media

December 15 2021

Google Ads Testing New Asset Library for Advertisers

by Chuck Forbes

Large advertisers can have hundreds of different ads running at one time, utilizing many forms of ad units. Creatives for these ads can also vary – images, videos, different sizes, text included or not included, different video lengths, and more. Keeping all these assets together can be challenging, then uploading them for each effort can take a while; not to mention if you have to swap out creative, you could be going back into campaigns and duplicating them.

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