According to Google’s latest data, Google Display Ads reach over 90% of internet users and appear on over three million websites, over 650,000 apps, and across Google properties such as Gmail and YouTube. Considering the number of different devices people use to access the internet and view content, it can be tricky and time-consuming for marketers and graphic designers to produce creative that keeps up. Responsive Display Ads are Google’s answer to this pain point.
With the onset of the pandemic and stay-at-home orders put in place, it makes perfect sense that social media channels saw boosts in user engagement across the board in 2020 and into 2021. Most notably among social platforms, however, was the tremendous growth of a newer channel: TikTok.
With new elements regularly added to the search engine results pages (SERPs), it’s sometimes hard to stand out among all the content. Even if your ad is at the top of the page, there are shopping ads, knowledge graphs, answer boxes, etc. vying for customer’s clicks. Microsoft has recently introduced Video Extensions to catch searchers attention.