Articles in The 'PPC' Tag


July 3 2019

Google Chrome’s Recent Privacy Updates to Alter the Online Marketing Space

by Serina Fignole

In recent years, the online world has shifted its focus on improving and increasing privacy and security for its users. That said, Google announced in early May that it would be updating its Chrome browser to give users more information about how they’re being tracked across the web using cookies.

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July 16 2018

Amazon PPC Advertising – Reach Buyers Where They Shop Most

by Serina Fignole

Amazon.com is the United States’ largest online search engine for ecommerce products. As either an Amazon Vendor or an Amazon Seller you can reach innumerable consumers 24/7 with the right advertising strategy.

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December 30 2011

How to Utilize Automated Rules to Manage Your AdWords PPC Campaigns

by Anne Garcia

Here is the scenario: it’s the end of the year and you have new promotions set to start on January 1st at midnight. You would like your new promotions to be included within your AdWords campaign, but you don’t want to miss that fabulous NYE party you’ve been invited to. What to do? The solution is to implement AdWords Automated Rules so that you can schedule the new ads to launch at midnight.

AdWords Automated Rules let you schedule automatic changes to specific parts of your account based on the criteria you specify. Some ways to utilize Automated Rules are to change your daily budget on peak shopping days, modify your Max cost-per-click (CPC) based on click-through-rate (CTR) or conversion rates, or even enable ad text to a special landing page on a holiday.

To enable Automated Rules, in the “Campaigns” tab of your account, there is a pull down menu when you click “Automate”:

How to Utilize Automated Rules to Manage Your AdWords PPC Campaigns

Automated Rules give you the option to make changes to a single part of your account or across multiple campaigns, ad groups, ads and keywords at once. They are designed to save you time and help you manage your AdWords account more efficiently.

Automated Rules are not only great around the holidays, but in day-to-day use as well. For example, you can use Automated Rules to increase your maximum CPC when your bid estimates are showing ads for certain keywords below the first page.

Here is a screen shot of more ways you can set up AdWords Automated Rules:

How to Utilize Automated Rules to Manage Your AdWords PPC Campaigns

 

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