In October 2022, we hosted an educational event on “Google Update: What’s Now and Next 2022”. I learned that 40-50% of Google revenue was coming through Performance Max. At this time, our clients had been testing out the new campaign type, and hearing this stat drove home that other advertisers are swiftly adopting Performance Max as well.
Digital analytics can provide invaluable insights into website performance and user behavior. However, tracking website data with traditional client-side methods can be limited by ad-blockers, browser cookie settings, and other factors that can prevent on-page tracking code from firing properly. Fortunately, the GTM Server Side approach in activating the Meta/Facebook Conversion API offers a solution. In this blog post, we’ll provide an overview of the GTM Server Side containers, explain the benefits of server- side tracking, and walk you through the steps of implementing this approach.
Ever since the launch of Performance Max, there’s been some skepticism around the lack of control and insights for Googles newest campaign type. Recently, Google announced some updates coming to Performance Max campaigns. While these updates do not address the elephant in room of the lack of insight into performance by network, it’s a start. See below for a quick rundown.