What is changing: Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. Significant changes will be emphasized in blue, as shown in the example below.
Google confirmed it will be rolling out lead form ad extensions in coming weeks. A feature that was recently spotted in Beta, Google lead form extensions will show beneath your search ad on mobile and tablet devices and allow a user to provider their contact info directly through your ad on the search engine results page. This negates the need for a user to visit your site to convert.
In recent years, the online world has shifted its focus on improving and increasing privacy and security for its users. That said, Google announced in early May that it would be updating its Chrome browser to give users more information about how they’re being tracked across the web using cookies.