There’s something I just love about a new year. The idea of a fresh start and new beginnings really does energize me personally and professionally. While staying on top of my family’s laundry tops the list of personal goals, I have a list of 3 work related resolutions to keep my PPC campaigns thriving in 2022.
Facebook recently launched a new tool to track phone calls that happen as a result of a visit from an ad: call extensions. While call extensions have been widely used within Google Ads for some time, it’s a new way to track conversions within the Facebook Ads platform outside of the more traditional Facebook Call Ads.
Large advertisers can have hundreds of different ads running at one time, utilizing many forms of ad units. Creatives for these ads can also vary – images, videos, different sizes, text included or not included, different video lengths, and more. Keeping all these assets together can be challenging, then uploading them for each effort can take a while; not to mention if you have to swap out creative, you could be going back into campaigns and duplicating them.