Articles in The 'PPC' Tag


July 10 2024

Maximize Your Search Campaign Performance with Google’s New Query Matching Updates

by Jill Goldstein

Breakthroughs in AI are revolutionizing Google Search, offering advertisers enhanced ways to reach customers. Google’s continuous improvements to AI-powered broad match have led to a 10% increase in performance for advertisers using Smart Bidding in the last six months. To make these benefits more accessible, Google is introducing four key updates to query matching and brand controls.

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June 5 2024

Google Marketing Live 2024: A Quick List of Announcements to Get Excited For

by Jill Goldstein

This year’s Google Marketing Live was one for the books! A ton of great product announcements were made, all showcasing how AI is transforming every aspect of digital advertising. Below you’ll find a quick list of the announcements I was most excited about.

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May 31 2024

Key Takeaways from Google Marketing Live 2024

by Monica Simmons

At the recent Google Marketing Live event, Google unveiled a series of advancements primarily focused on integrating generative AI into various advertising tools to enhance campaign creation, targeting, and performance. Below are a few of the updates that were shared, and my personal favorites.

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