Articles in The 'PPC' Tag

August 19 2021

Microsoft Advertising Introduces Video Extensions

by Jill Goldstein

With new elements regularly added to the search engine results pages (SERPs), it’s sometimes hard to stand out among all the content. Even if your ad is at the top of the page, there are shopping ads, knowledge graphs, answer boxes, etc. vying for customer’s clicks. Microsoft has recently introduced Video Extensions to catch searchers attention.

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April 1 2021

Google Responsive Search Ad Strength: What Is It and How Can It Be Improved?

by Monica Simmons

Ad strength is an important element that factors into overall paid search success. But what exactly is it, and how can it be improved?

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February 4 2021

Search Engine Marketing (SEM) 101 Part 1

by Jill Goldstein

Today more than ever, Search Engine Marketing (SEM) is one of the most effective ways to generate relevant, quality traffic to your website. It is the cornerstone of most Digital Marketing strategies and there’s a good reason why. It works! In this multi-part series, we will go through all the major components of SEM and touch on some tips along the way.

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