So you may be thinking something along the lines of, “I have optimized my meta data, looked at the keyword density on the pages, made sure that my URLs are search engine friendly, but I still am not happy with my site’s rankings. What else can I do?” Well the real answer, is what else can you not do? The opportunities that fall under the umbrella of ways to improve your site’s rankings are seemingly endless. Today I wanted to focus on a few different ways that can help to improve your overall online presence, all of which come back to the same goal- bringing visitors to your site.
It’s a great start if you have optimized the current content and meta data on your site, but are you adding new content and with what frequency? Blogs are a great way to share news, ideas, or facts about certain topics with visitors to your site. Yes, this goes back to the saying which still holds true, “content is king” and this is just another way to keep it fresh and updated. As topics are discussed frequently, visitors will become engaged, will be more likely to view your site as a resource, and will come back often for more information or discussions.
Another way to interact with potential customers is to have a presence in social media. A presence in online communities can enable you to reach a whole new market of potential customers that you may not have been able to reach otherwise. Through profiles on social networking sites, you can communicate and build trust with these potential customers. This can often make them feel more comfortable about working with you. Facebook, MySpace, and LinkedIn are probably the first three social media sites that come to mind, but there are many others that you can benefit from.
Press releases, which we all know can help with branding efforts, also can contribute to your site’s visibility in natural rankings. When optimized and distributed, press releases have the potential to be picked up by the search engine spiders almost instantaneously. A keyword rich and targeted press release can provide inbound links and can also be added to the site as another way to incorporate fresh content.
The value of linking should never be overlooked. Inbound links can be gained through all of the above- blogs, social media, and press releases. These ‘votes’ to your site tells the search engines that another site considers yours to be a valuable resource. Local directories, organizational directories, and chamber of commerce directories are also great places to start obtaining quality inbound links.
So if you are interested at looking into ways to enhance your site’s visibility outside of the fundamental SEO efforts, these are a few important tactics to consider.
Being that I have been in the SEO/SEM industry for almost 5 years, I am not surprised by how much Social Media has grown. Social Media is being utilized on a daily basis and not just by the savvy searchers who constantly blog or the commonly used networks like MySpace, YouTube and Facebook either. Case in point – I recently spent the day with a friend who has a precocious 7 year old daughter. To put it mildly, this 7 year old has become a social media guru! She now belongs to Club Penguin, which is self-described as “a snow covered virtual online world for kids”. What more could a 7 year old desire?
Disney acquired the social media network in August of 2007. Through this network, kids can purchase virtual clothing, furniture and even pets for their penguins. Kids can play on the site for free; however, certain features, like furnishing an igloo (which becomes essential, of course) and chatting with other penguins will require the parents’ trusty plastic card! Very smart indeed, although my initial reaction was wait just a second, this chatting could certainly go awry if parents are not constantly aware and monitoring the context of the chat. Not to worry, mom and dad! Club Penguin thought of everything. The network was designed with safety in mind and thus, offers what is known as Safe Chat. Safe chat limits what can be chatted back and forth by providing the children with a predefined menu of choices.
Social Media is everywhere! From Blogs, to Press Releases, even to Club Penguin! The fact that a 7 year old belongs to a social networking site is enough to make anyone realize that social media is growing and an integral dimension of the internet today. In addition, keep in mind that there are huge SEO benefits to be gained from social media. The engines love fresh content to crawl on a website. It’s definitely time to jump on the Social Media Bandwagon!