Bing Ads is currently Beta testing product ads on its advertising network. With product ads, advertisers can promote their product inventory through product datafeeds for freshness, automation and scale. These ad formats typically include a square image of the product, the product’s name, price and a link to directly take searchers to the product page.
Product ads allow searchers to see the actual product before clicking through an advertiser’s website and also facilitate price comparison shopping since the product price is included within the paid search ad format.
Late last year Google introduced its version of product ads via Google Shopping and product listing ads. Advertisers who have implemented product listing ads have seen great results with this ad format.
Bing representatives say that product ads will be available to all advertisers this summer.
Below is a screen shot of some product ads on Bing.com.
A Product Listing Ad is a paid search ad that includes richer product information like a product image, price and merchant name. These ads do not require additional keywords or ad text and they appear whenever a user enters a search query relevant to a product in your Google Merchant Center account. Google will automatically show the most relevant products along with the associated image, price and product name taken from your product data feed file from your Merchant Center account.
Product Listing Ads are only shown on Google.com and some of its search partners. These ads are usually separated from standard text ads and are next to other Product Listing Ads. They are ranked based on a combination of your CPC bid, the relevance of your products to the search query as well as the historical performance of your ads. The more relevant your products are to a search query, the more likely your ads are to appear in a higher rank that your competitors.
Product Listing Ads are charged on a cost-per-click (CPC) basis and you can define your maximum CPC bid just like a regular AdWords keyword or placement. Below is a screen shot of some examples of Product Listing Ads on Google.com.
Please note that you must have a Google Merchant Center account to use Product Listing Ads and it must be linked to your AdWords account. In addition, Google recommends that the products in your Merchant Center account are up-to-date and properly optimized.