Facebook has been very busy this month. Last week they released the new design of Profile pages and yesterday we got an accidental glimpse at the future of Fan Pages. What do these changes mean for your business?
The Facebook advertising model allows you to reach your audience by using targeting options such as location, likes, interests, connections, education, workplace and other personal demographics. However, advertisers can not target their ads to those who don’t take the time to update their information.
The new Profile Pages are now easier to read and update. Profiles have become more visually compelling and personal information is now more prominent. Facebook has found a way to encourage users to supply valuable personal information and give them a reason to keep it up to date.
We were able to get a sneak peak at the future of our very own Fan Page when Facebook accidently made some pages public for a brief period of time.
The most significant changes we noticed were the following:
The new design will also integrate features from Facebook Places, which is a noteworthy feature for businesses with a brick-and-mortar location. The number of check-ins will be displayed below your ‘Likes’ and your Facebook wall will now display a map of your location above the comments.
The new design of both Pages is more engaging and informative than previous versions. Providing more complete personal information on Profile Pages has the potential to increase the size of relevant audiences while new Brand Pages will offer potential Fans easier navigation and location maps. Facebook is always working on improving the experience of users while providing companies new ways to market to them effectively. We can be sure that 2011 will bring more opportunities for you to be successful in this channel.