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Articles in The 'QR Codes' Tag


February 15 2011

Top 3 Resourceful QR Code Tactics

by Tiffany Weimar

Did you read the newspaper this morning? Chances are you probably came across at least one black and white barcode-looking image somewhere throughout the paper.  These are actually called QR Codes.  QR codes, abbreviated for Quick Response, are two-dimensional codes that are readable by camera phones.  The popularity of QR codes is increasing dramatically and you can often find them on different collateral pieces, including brochures, business cards, etc… 

How do QR codes work?

When the QR Code is scanned by a smartphone, the user is delivered to a designated mobile landing page that corresponds to the offline marketing message.  QR codes are a great way to drive traffic to your mobile website and also a creative way to drive offline customers online.  A few of the greatest benefits are that they are inexpensive to create and can be placed on any printable surface.  Below is an excellent example of how to effectively promote a program.  The QR code is incorporated onto marketing materials to promote a special Happy Hour Menu.

QR Codes

Wondering how or when to use QR codes for your business? 
Here are the top 3 resourceful tactics when using QR Codes:

  • One of the best times to use a QR code is when you have limited space to
    explain an offer.  If you are a concert venue, placing a QR code on the back of a ticket or on the front of an admission band would allow people to view upcoming concert dates after scanning the code with a smartphone.
  • Use a QR code to create a “mobile only promotion”.  This is a great way drive traffic to your mobile website.  This “value-add” may encourage users to visit your mobile website in the future for additional offers.
  • Leverage QR codes on business materials.  The barcodes create curiosity.  By placing a QR code on a business card, the individual may become intrigued to discover what’s “behind” the barcode.  Not knowing where the QR code will lead encourages you to scan the QR code to find out more. 
February 14 2011

Cracking the QR Code For Your Business

by Anne Garcia

 

QR codes

 

What are QR codes? QR codes are Quick Response codes that look like black and white bar codes that are decipherable by camera phones and QR readers. QR codes can be placed anywhere from billboards to product displays to magazine ads — anywhere they are visible to an audience. You can take a picture of a QR code with a camera phone and have it scanned by a QR reader. A QR reader is typically a free application on a smartphone that will then direct you to a URL that has details about a product or business. QR codes can be easily made from free QR code generators like Qurify or Kaywa.

You can immediately connect with users on their smartphones and direct them to coupons, product demos, videos, samples or any of your marketing goals. Quick Response codes link offline marketing initiatives to the online world. Instead of the user having to type in a web address (URL), the QR code offers a snap-and-go method of getting the user to your site. QR reader applications generally have a way to share the URL with a friend via e-mail, text or social media, providing even more online exposure.

QR code response rates can be easily measured by the number of visits to the specified destination URL. You can set up different codes for various products or promotions to track performance from different promotions or media.

Google Places has implemented the use of QR codes by sending thousands of window decals to U.S. businesses that direct users to the business’ mobile Place Page on Google. There users can read business reviews, view promotions and even leave reviews.

So what are you waiting for? Crack into the QR code market for your business today.

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