In this last post about SEO friendly redirects I will be covering IIS, ASP, and PHP redirects. In the first post I explained the differences between a 301 and 302 redirect and also gave some examples of when you would use them. The second post discussed actually implementing those redirects with the Apache web server. Please read my previous posts if you don’t understand what an SEO friendly redirect is.
Today I will talk about implementing 301 redirects on IIS. I will briefly discuss
server-side scripting and how it can be used to perform redirects as well.Read More
In my last post titled “When and why to use 301 or 302 redirects”, I talked about why you might use these redirects and briefly explained the differences between the two. It would be a good idea to read the last post if you don’t know what a 301 or 302 redirect are because today I’m going to discuss ways to implement them.
So, you have decided that your site has a need for a SEO friendly redirect. The good news is that they are not too hard to setup on most server configurations, If you are using Apache or IIS, the tools you need are already installed and ready to go.
Since I’m a pretty big Linux fan I tend to focus on Apache, but we can’t ignore the popularity and power of IIS, so I will go over that configuration on my next post. Today though we will focus on Apache.
I’m often asked about the differences between the 301 and 302 redirect and how they affect the way search engines see a site. Another popular question is why it even matters which one is used, since from a user’s perspective everything looks fine with both types of redirects
Well, even though things might look fine on the users end, these redirects can cause a great deal of trouble if not employed correctly. These two redirects have two different uses and should be applied accordingly.
Just remember a 301 redirect is a “Permanent Redirect” which transfers over the page rank and other historical search engine data. The 302 redirect is a “Temporary Redirect” which does not transfer over this information and should only be used in very limited situations.