The Real-Time reports are one of the most helpful tools available in web analytics (in my opinion). Not so much for basing your marketing decisions on, but for validating all of your incoming data. In today’s world we all want to make data-driven decisions, and while this is a good strategy to work toward, the last thing you want to do is base an important business decision on inaccurate data!
L’Shanah Tovah! Yesterday was Rosh Hashanah, which is a celebration of a new year on the Jewish calendar. Happy 5772!
Yesterday wasn’t the only celebration happening around the world. Google Analytics – as they usually do – made three jaw-dropping, industry-shattering announcements yesterday; announcements that could shake the web analytics industry at its very core.
Today, we will talk about one of those three universe-altering announcements. It’s clear that the world wide web is fast. So fast that our decision-making process has evolved to the point that it is simply not acceptable, profitable, or intelligent from a business standpoint to wait weeks, days, or in some cases hours to make decisions based off of your web analytics data. With social media, press-releases, coupon / deal web sites and many others conducting business at the speed of light, those who do web analytics as a part of their jobs need to be able to know what is instantly happening on their web sites, so that they can make on-the-fly changes and analyze the stream of live incoming traffic.
Introducing Google Analytics: Real-Time.
Now, and for some of you within the next few weeks, you will be able to access real-time data in your Google Analytics account. As visitors enter your web site, you will be able to see which pages they enter your web site from, what pages they visit next, their location in the world, and most importantly, what referring attributes are associated with them (campaign, keyword, source, medium, etc…).
What you need to know about Real-Time
There are a lot of details surrounding this new report launch that you should be aware of:
– Real-Time reporting is only available in the new Google Analytics platform. You can access the new Google Analytics platform on the upper-right hand side of the Google Analytics interface.
– For the next few days, Real-Time will be available under the Dashboards tab. Over the next few weeks as Google Analytics refreshes their user-interface, you’ll find Real-Time under the Home button on the top navigation menu.
– Real-Time reports will not process any profile filters that you may have created – it cannot exclude, include, or change traffic data.
– You can sign-up for Real-Time reports via this link, if you don’t want to wait for it to appear in your account.
We hope that you find many use-cases to use Real-Time reports within Google Analytics. Share your comments and feedback below!