Articles in The 'Redesign' Tag

October 8 2015

Why you Should Keep your Current Google Analytics Account

by Fiorella Alvarado

A frequent question that our Analytics and Data Solutions team receives is “Should I keep the current Google Analytics account on my new site or start fresh with a new account?”

While we recommend working with an experienced data analyst to evaluate the pros and cons for your business, we generally recommend that you keep the same account. Changes in functionality, hierarchy and page URLs may require modifications to the User Interface regardless of whether you keep the same account or proceed with a new one, however keeping the same account has the following important advantages:

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