You’ve already invested money into your online marketing efforts. You’re driving traffic to your website through pay-per-click campaigns. You’re buying email lists and developing quality content to entice click-throughs. You’re building your social media following and are engaging with and promoting conversations with your audience. By all accounts, you are doing everything you can to fill the top of the funnel. But once you get prospects to your site, your active marketing comes to a screeching halt.
Sure, you hit them with your standard remarketing display ad and hope that when they see your logo, they’ll return to your site. But doesn’t it seem a little counter-productive to spend all this time, money and resources to drive traffic, only to turn your marketing efforts on auto-pilot after they’ve become a warm lead?
Use these four strategies to optimize your remarketing campaigns and leverage this powerful advertising medium.Read More