In continuing with our mission of educating Digital Marketers, MoreVisibility will be returning to Google’s New York office in June 2018 for a Digital Marketing Summit. The exclusive event, Accelerate Audience Growth with Google: Advanced Ad Techniques, will feature MoreVisibility and Google product experts, and will provide insights into customer acquisition, retention and conversion leveraging Google’s advertising platforms to maximize ROI in mobile, voice search, display and beyond.
As the list of targeting strategies continue to expand, it has become difficult sometimes for marketers to know the best ways to reach their target audience. While many companies believe their customers may not use Facebook, this social media channel remains at the head of the pack in terms of the number of active users – so, there is no shortage of potential customers to get in front of.
Beginning May 15th, remarketing audiences generated in Google Analytics (GA) will begin to include the (somewhat) new enhancement of cross-device functionality. When Google users opt to allow the system to associate their browsing history with their Google account (and to use that information to allow ad personalization), Google will begin to use the data collected when users are signed-in to build cross device remarketing audiences.