Articles in The 'Remarketing' Tag


August 30 2016

5 Facebook Audiences to Target For Your Next Campaign

by Shelby Nousain

Mastering Facebook targeting is a critical piece of a successful advertising campaign. With an ever-expanding list of targeting methods, options, and strategies it can sometimes be challenging to know how to best reach your audience.

Here are 5 of the most effective methods for Facebook targeting to consider for your next campaign.

Read More

March 24 2015

How to Take Your Remarketing Strategy to the Next Level

by Christina Fournier

You’ve already invested money into your online marketing efforts. You’re driving traffic to your website through pay-per-click campaigns. You’re buying email lists and developing quality content to entice click-throughs. You’re building your social media following and are engaging with and promoting conversations with your audience. By all accounts, you are doing everything you can to fill the top of the funnel. But once you get prospects to your site, your active marketing comes to a screeching halt.

Sure, you hit them with your standard remarketing display ad and hope that when they see your logo, they’ll return to your site. But doesn’t it seem a little counter-productive to spend all this time, money and resources to drive traffic, only to turn your marketing efforts on auto-pilot after they’ve become a warm lead?

Use these four strategies to optimize your remarketing campaigns and leverage this powerful advertising medium.Read More

February 18 2015

Automate Remarketing List Optimization With “Smart Lists”

by Max Braglia

Retargeted consumers are 70% more likely to complete a purchase as compared to non-retargeted consumers. But remarketing is not only about conversions; in fact, it is an extremely cost effective way of building brand awareness. Simply put, remarketing is a “must-do” in your interactive advertising efforts.

One very effective way to leverage Google Analytics data to target users who are most likely to convert when they come back to a site is to use “Smart Lists”. In the words of Google, “a Smart List is a remarketing audience that Google Analytics generates to maximize your conversions.”Read More

© 2022 MoreVisibility. All rights reserved.