Articles in The 'Reporting Variance' Tag


March 4 2014

Seeing Different Data in Google Analytics and AdWords? Here’s Why

by Theo Bennett

So your data in Google Analytics (GA) does not match exactly what you see in Google AdWords. Don’t fret, you’re not alone and you probably have not done anything wrong.

This so called “discrepancy” is a common cause of concern for many marketers. You look in your trusty GA reports and see X visits and Y conversions and AdWords shows Z clicks and Y+10 conversions. So which is correct and which data set do you use? They are both correct and you use them both.

Use both? They’re both correct? Yes! Let’s take a moment to explain two fundamental differences between the GA and AdWords tracking:Read More

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