Articles in The 'Search Engine Marketing' Tag


November 6 2017

Import Google Merchant Center Feeds Into Bing

by Charlie Scholz

Through 2017, Bing has done a stellar job of releasing new products that allow advertisers to directly import campaigns from Google AdWords, as well as some unique features to their platform. My colleague, Jill, recently outlined some of their latest releases in her blog post.

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September 14 2017

A Guide for Writing Ad Copy That Captures Your Audience’s Attention

by Serina Fignole

Figuring out the perfect technique to help your ads stand out can be a huge undertaking. You may not be sure if your headline should focus on what your brand offers or why a user should select it over a competitor. To ensure your ads capture your audience’s attention, follow this 4-step process.

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April 3 2017

5 Benefits of Dynamic Search Ads

by Jill Goldstein

Dynamic Search Ads (DSA) are one of the most under-utilized and under-appreciated campaign types in Google AdWords. Designed to cover the promotion of products and services on your website without extensive keyword maintenance, DSA is a great solution for the marketer on the go. Learn some of the main benefits of using Dynamic Search Ads and contact your MoreVisibility Strategist if you would like to complement your current search efforts with this highly-efficient campaign-type!

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