Articles in The 'Search Engine Marketing' Tag


October 13 2021

MoreVisibility… 22 Years Later and Last Week’s Saturday Night Live Summed It Up Perfectly

by Andrew Wetzler

If you happened to watch Saturday Night Live this past week, the opening skit was a parody of the Facebook whistleblower hearing in Congress. The gist of the skit was that esteemed senators were much more interested in asking Frances Haugen about how Facebook’s algorithm affected their personal profiles than anything related to the issues that she was intending to discuss.

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November 6 2017

Import Google Merchant Center Feeds Into Bing

by Charlie Scholz

Through 2017, Bing has done a stellar job of releasing new products that allow advertisers to directly import campaigns from Google AdWords, as well as some unique features to their platform. My colleague, Jill, recently outlined some of their latest releases in her blog post.

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September 14 2017

A Guide for Writing Ad Copy That Captures Your Audience’s Attention

by Serina Fignole

Figuring out the perfect technique to help your ads stand out can be a huge undertaking. You may not be sure if your headline should focus on what your brand offers or why a user should select it over a competitor. To ensure your ads capture your audience’s attention, follow this 4-step process.

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