Articles in The 'Search Engine Marketing' Tag

August 18 2016

Things to Consider For When Expanded Text Ads Roll Out

by Chuck Forbes

As of October 26th, 2016 Google AdWords will officially move to expanded text ads only. While both the standard text ads and expanded text ads are currently available for advertisers to use in the platform, it would be a good idea to begin migrating over and using expanded text ads exclusively. Here is what you can look forward to with the roll out of expanded text ads and also some metrics to consider once they are live.

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July 15 2016

The Power of Local Search Ads on Google Maps

by Chuck Forbes

There is an increasing demand to reach local customers for businesses who are advertising with Google. Many business owners and marketing professionals know that their target audience is likely right in their backyard, thus creating high demand for hyper-local ad campaigns. One tool that customers use to find local businesses is Google Maps. Google Maps has proven to be an easy-to-use, user-friendly platform by matching up local businesses with a user’s search query – and now you can add another dimension to targeting by enabling Local Search Ads within Google Maps.

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July 11 2016

Google Tests Changing Rating Stars to Percentages in Text Ads

by Shanine Dorta

For quite some time Google has featured yellow rating stars in their results pages, and in some Organic results as well. These rating stars tend to stand out in a monochromatic SERP.

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