If you happened to watch Saturday Night Live this past week, the opening skit was a parody of the Facebook whistleblower hearing in Congress. The gist of the skit was that esteemed senators were much more interested in asking Frances Haugen about how Facebook’s algorithm affected their personal profiles than anything related to the issues that she was intending to discuss.
We often receive questions from prospective clients related to how organizations can balance User Experience (UX) and Search Engine Optimization (SEO). This question implies that there is an inherent tradeoff between the two, but that is actually a misnomer.
Your website’s on-page content is one of the most important elements of your website. Not only does it inform your audience of what your company has to offer, but, if correctly configured, it informs search engines as well. This is why it’s vital that your website is following proper search engine optimization (SEO) practices.