We often receive questions from prospective clients related to how organizations can balance User Experience (UX) and Search Engine Optimization (SEO). This question implies that there is an inherent tradeoff between the two, but that is actually a misnomer.
Your website’s on-page content is one of the most important elements of your website. Not only does it inform your audience of what your company has to offer, but, if correctly configured, it informs search engines as well. This is why it’s vital that your website is following proper search engine optimization (SEO) practices.
In today’s world, duplicate content can lead to search engines becoming confused about the correct page to return to a user. We want to make the job of a search engine easier by clearly focusing them on the right pages to return to users through proper canonicalization. By properly employing canonical tags to your webpages, you can take advantage of having a robust site while following a Best Practices approach to Search Engine Optimization.
975 South Federal Highway, 2nd Floor
Boca Raton, FL 33432
800.787.0497
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