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Articles in The 'search-engine-rankings' Tag


May 12 2009

Using SlideShare.com for Linkbuilding

by Michael Buczek

For those who are not familiar with www.slideshare.com,   it is a site where you can share PowerPoint presentations with people online.   Using SlideShare can be a great way to promote your business, or to demonstrate products or services to potential clients.   Other benefits from SlideShare include opportunities for link building and more presence in thesearch results.

Slideshare offers users an account where they can upload a profile photo, include information about themselves and include a link to their website.   This profile page contains the link to your site.   It does not have a “no follow” attribute, so you can get some link juice passed to your site from SlideShare once your page is indexed.   It is important to complete all the necessary fields when signing up for an account to get the maximum benefit.  

Once you upload your presentations to SlideShare, you can then get and “embed” code to share your presentations on other sites and blogs.   This embed code also makes it easier for others to share your presentation.

Like many other social media channels, SlideShare has a community section.   This community allows you to share ideas and resources with other users.   You can also have people follow you and follow them back, like you would in Twitter.   Having followers and being involved in the communities can help you to connect with those who are already interested in your products and services.

May 7 2009

The Impact of Page Load Time on Search Engine Rankings

by Marjory Meechan

Page load time is an important factor in website optimization if only for the fact that if the pages of your site take too long to appear, users can become impatient, stop the load and go to another website. In fact, this is one of the big reasons I was so fond of Google right from the start — their nice clean homepage design had one big advantage over their competitors at the time — it came up quickly and gave me what I wanted right away without making me wait for pictures and other Flashy stuff to load. So we know that fast load time is good for users but what effect does load time have on search engine rankings? This is a question that comes up quite often. Matt Cutts of Google recently asked for topic suggestions for his latest video and this was the number one question.

So, can a delay in page load time affect your search engine rankings? The short answer is yes. Even if load time is not directly a factor in the search engine algorithms, slow load time could lead to a loss of rankings for a website — particularly a very large website. The reason is that in order for your pages to rank to their full potential in the search engine results, search engines need to have accurate information about them. Both the content on the page and the linking structure of the page are important factors in the search engine algorithm.

To illustrate further, consider this diagram to be a rough model of a site’s linking structure. If the page site-crawlrepresented by the node highlighted in yellow isn’t crawled by the search engine spider, all the other links that originate from it may not be found either, and that can affect not only the ranking of the top page but also the ranking of all the other pages beneath it, even if the search engine spiders can find those pages another way. This is because they won’t have the full information about how these pages are linked together.

 

If search engines do not see the full linking structure of a page because it takes too long to crawl the links on your site, linking structure information is not included in the index and the page will rank lower in the search results than it deserves. This is why including an xml sitemap on your site is not good enough to get individual pages indexed and ranked. Search engines have to see how the pages fit together as well.

Search engines cannot give you any credit for something they don’t see. The spiders have a limited amount of time to crawl a site and if page load time is too long, they are less likely to fully crawl your site and that can affect your rankings. Recently, Live.com’s Webmaster Blog did a special four-part series describing special optimization issues for large websites that featured some excellent advice for webmasters with tips for optimizing content, site structure and server configurations. Helping spiders get at your content as quickly and efficiently as possible is an important aspect of search engine optimization so load time should always be given a high priority in any large-scale website optimization project.

October 18 2007

Three Rules for Higher Search Rankings

by Marjory Meechan

Without a doubt, the single most important factor in getting a good ranking in search engine results is whether or not the page is included in the search engine indexes. If your page is not in the indexes, then there is absolutely no way ever that it will achieve any kind of ranking in the results pages … not good, not bad, not any.

So, here are the three basic rules for getting indexed with search engines and consequently being well on your way to a top ranking in search engine results:

1. Make your pages easy for robots to find.

  • Build inbound links to the site from other sites that focus on the same search topic.
  • Add sitemaps: Google and Yahoo xml external sitemaps are good but you also need an internal, plain html sitemap linked from every page of your site.
  • Don’t bury your pages. Make every page available within one or two clicks of any other page on the site.
  • If you move, leave a forwarding address. In other words, if you change the name of a file, redirect the old filename to the new one.

2. Make your links easy to find.

3. Make each page unique.

  • Search engines don’t want to display page after page from the same site all talking about the same topic so they will filter out pages their algorithm tells them are duplicate content or even pages from the same site with very similar themes.
  • If each page is distinct, it has a better chance of being included in search engine indexes.
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