Articles in The 'search-engine-rankings' Tag


March 9 2007

Search Engines Do Not Index Web Sites

by MoreVisibility

How many times have you gone to your favorite search engine, typed in your keywords and been shown an entire web site as a result? The odds are, never. More and more often I find myself explaining how it’s not your whole site that is indexed, but it’s a bunch of individual pages on your website that are being indexed. This may seem like an insignificant difference or just a wording issue, but I assure you the distinction is an important one to understand and I promise I am not just splitting hairs.

I would think that most people agree that the general function of SEO is “to help web sites rank higher in the search engines”. I submit a more accurate statement would be “to help the pages of a site rank higher in the search engines”. The pages of a web site are indexed and ranked individually, based primarily on their own merits. There are very few factors in the search algorithms that when changed effect a web site on a global scale.

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