Articles in The 'Search-Engine-Technology' Tag

China Scientists Shut Out ‘Noise’ from SERPs

by Ashley Bailes

Two scientists from the Taiyuan University of Technology in China have created a new search engine technology aimed at reducing the ‘noise’ from search results. ‘Noise’ is an industry term used to denote listings relevant to a search query, but not the end-user’s intended target.

“The returned result’s often contain a wide array of possible intended meanings based on our few words. We might have searched for “scientific discovery cap”. The search engine doesn’t know us, what we were looking for or what we were hoping to find. Did we want scientific discoveries relating to ice caps, ball caps, electric capacitors or something else?” (Full Article: China Develops New Search Engine Technology with Information about You)

This new technology is similar to Google’s Personalized Search, however created ‘search agents’ crawl multiple search engines for both keywords and meta data. This information is configured algorithmically with your personal user profile to produce the results most relevant to your query.

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