Articles in The 'Search Engines' Tag

October 28 2011

MoreVisibility Twitterchat October 27

by Danielle Leitch

Google’s New Change to Keyword Search will Impact Data for Analytics
Thursday October 27, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place yesterday, October 27 discussing the important new announcement from Google, regarding a change in the way keyword search data will now be gathered.    The topics discussed included:

  • The root of the change:  keyword search data will now take place over a secured server
  • New analytics keyword return :”not provided”
  • Privacy of the users will be protected, but at what cost for online marketers?

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

January 10 2011

Blogs 101

by Marni Weinberg

So you’ve finally bitten the bullet and added a blog to your website. Good for you! It’s about time!  As you probably know, a blog is an excellent way to add content to your website on a continual basis. In addition, the search engines love websites that have fresh, relevant content; this will help to improve your organic rankings, which is clearly a plus. Now you can begin to contemplate the following: What the heck do I blog about? How often should I blog? How long should my posts be?

Perhaps it might make you feel better to know that you are not alone with these quandaries. They are the most common obstacles clients are faced with when the topic of a blog comes up in conversation. This post will provide some suggestions to get you started on your blogging…

Let’s start with potential blog topics:

Anything Industry Related– This could include timely happenings in your business or niche. For example, if you were a florist, you’d want to be blogging about the upcoming Valentine’s Day holiday, as well as ideas on floral arrangements for that special someone.

Upcoming Events – An example would be if you are a hotel and there is a local art fair or concert taking place in your area. You could blog about these upcoming events that people might be searching for, as well as need a place to stay.

Crisis Management – In the event of a tragedy or a natural disaster, a blog is an ideal forum to communicate helpful tips and facts.

New Products or Services – This is a great way to spread the word about any new offerings you may have. An example would be if you now have ecommerce functionality, which allows website visitors to make online purchases, or perhaps you launched a new website. In either circumstance, a blog is a great way to boast about it!

Frequency of posts:

We typically recommend to our clients that they post a minimum of once a week, but more often is certainly preferable. It will depend on internal resources, as well as who will be reading your blog. An option is to have multiple members of your staff take turns posting to the blog. At the end of the day, only you can decide how often your blog will be updated, but in general, if you get into the habit of posting a minimum once a week, I’d say you are in good shape to start.

Length of blog post:

This, too, will depend on certain factors. Sometimes you will have less to say and as a result, will have a shorter blog (think 250 words). Other times you will have more to say and your post will be longer (600 words+). My advice is not to get too caught up in the length of a blog, but rather make sure that it is as relevant (to your business) as possible and the content is keyword rich.

Good luck blogging!

August 2 2010

Do Search Engines Have Any Boundaries?

by Jason Gorham

Everyone has to use a starting point when looking for information on the internet, that’s why search engines are so powerful.  

Our recent Google webinar had me wondering if search engines have any boundaries.  
Of course they have boundaries you would say.   Did you know mobile search will make up at least 50% of the search engine market within three years?   That means that search engines will not only dominate the desktop, but will be everywhere that you are.   One of the newest types of search features is Google Goggles.   Google Goggles allows mobile phone users to take pictures of books, landmarks, artwork, places and wine and then identify what the picture taken is.   The system identifies the picture and then searches based on what the item is.

Another new technology soon to be released is Speech to Search.   Instead of typing your search queries into a search engine on your mobile phone, you will be able to speak your search and have the search engine recognize your searches via voice. Speech recognition has been available for years, but combining search engines and speech recognition will increase search engines ease of use on mobile devices.   What if search engines knew what you were thinking of searching?   Is this the next phase for search engines?   What if search engines could understand your finger touch and be able to predict what you’re going to do or type next?   These are just a couple of examples of where search engines could go next, so the possibilities are boundless.

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