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Articles in The 'Search Query Reports' Tag


June 18 2020

Are You Data Mining Search Query Reports?

by Danielle Leitch

Once you have confirmed an account sync between Google Ads and Google Analytics, and are using auto tagging for URLs, the Search Queries report will become a valuable data mining tool. This report is found within Google Analytics but is specific to the Google CPC traffic generated through Google Ads.

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May 22 2018

What Do Search Query Reports Really Tell Us?

by Chuck Forbes

Paid search campaigns will undergo many optimizations over time, depending on the length and budget of a campaign, those optimizations could be slight or major to achieve the goal. Search Query Reports are frequently used to make optimizations, but is the power of these reports underrated? Although they are no secret to advertisers, let’s break down some ways a Search Query Report  in Google or Bing can be used to connect the dots for your Paid Search campaigns. Perhaps these ideas will change the frequency in which you review these reports with your marketing team.

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