As a digital marketer, it is important to understand where your ad(s) appear within a Google Search results page. Contrary to popular belief, Google’s average position metric is not a true indicator of where an ad appears on the page. Technically, an ad position of “1” represents that your ad will be positioned before all other ads, but it doesn’t mean the ad will be at the absolute top location.
Earlier this month, Google announced that it will begin to release a new and improved Google Search Console (GSC) globally. The new GSC was rebuilt by using actionable insights from experts and users, and creating an interaction model. This model will guide users through the process of fixing any pending issues.
We all know Google is powerful, but just how powerful is search and how could it be helping your business? Earlier this month Google posted a pretty neat video to YouTube detailing some of the data they found through their research during 2010. The video is short and worth watching, but some of the highlights are below:
So what does this mean for marketers?
First and foremost, if your audience is any of these mentioned above, you should at the very least be aware of your online presence. How does your site rank organically for important keywords? Are you running paid search ads through AdWords? Keep in mind with any campaign you run, (whether it is Search Engine Optimization to help your website’s pages rank well or a paid search campaign where you pay to have a presence for certain keywords or to be on certain websites) you should be tracking your efforts closely. What are these visitors doing when they get to your website? Are they spending time on your site or are they bouncing? Are they converting or completing the desired action?
There are so many questions to ask. You may not know the answers to all of them, but being aware of the power of search and how users are currently find your website is critical. If you are in need of an analytics tool, Google Analytics is a great, free tool to help you analyze your site’s visitor behavior.