Articles in The 'Second Screening' Tag

October 30 2014

Tips for Engaging Social Media’s Increasingly Mobile Audience

by Lauren Owens

The social audience is increasingly on-the-go. While many marketers think this means smaller screens and bite-sized information, optimizing the social-mobile experience goes way beyond screen size. In this post, we offer tips for creating engaging, channel-specific content with the mobile audience in mind.

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