Seller rating extensions are a great way for advertisers to let searchers know that their business is rated well by its customers. In addition, ads with seller ratings continuously show an increase in the click-through rates of ads with the extensions. Google is updating its policies for advertisers in order to qualify for these extensions.
The search engine says that the change is an effort to keep the ratings fresh and relevant. In the past, the search engine would show seller rating extensions only for advertisers that have a minimum of 30 reviews, along with an average rating of four stars. Now, Google will only show seller rating extensions for advertisers that have a minimum of 30 reviews over the last year with the same four-star average.
Google says that the updates to seller rating extensions will improve the usefulness and relevancy for searchers as well as encourage businesses to satisfy their customers and increase positive reviews on an ongoing basis.
Seller ratings extensions will automatically show as soon as the advertiser has meet the criteria of the minimum of 30 reviews and four-star average rating. Advertisers do not have to opt-into this extension and ads with seller rating extensions can be found throughout the search engine results page and not just at the top of the page.
The benefit of a paid search ad with seller ratings is that they let the searcher know that the advertiser is rated well by their customers. An ad with seller ratings helps customers make more informed decisions when clicking on an ad and purchasing from a company.
A user is more likely to click on an ad with seller reviews versus an ad without reviews. Ads with seller ratings generally earn more clicks than an ad without, thus increasing your click-through-rates.
Ads with seller ratings can be seen on Google.com and Google Search Partners on both desktop browsers and high-end mobile devices that have full Internet browsers.
Below is a screen shot of a paid search ad on Google.com that has 351 seller reviews.
How do you add seller rating extensions? Google looks at customer-submitted ratings (and not product reviews) and matches these reviews to your ad using the display URL of your ad. The ratings are collected by Google Product Search which collects reviews from third party vendors such as Reseller Ratings, Bizrate, ReviewCentre.com and Viewpoints.
Ads must meet the following criteria to be eligible to appear with seller ratings extensions:
Please note that you do not need to have a Google Merchant Center account for your ads to be eligible for seller ratings. In addition, if you have a seller rating of four stars or higher but have bad customer reviews, users will be able to read any bad reviews.