Articles in The 'sem' Tag


September 18 2023

An Open Letter to Google Ads Advertisers

by April Nelson

September 18, 2023

An Open letter to Google Ads Advertiser

To me, the most important thing when a Google search takes place is to figure out what the user’s “why” is, the intent behind their query. With decades of experience on the front line of search, a trend I have seen consistently is that digital advertisers want nothing to do with irrelevant impressions of their ads and the wasted dollars that can come along with it.

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July 13 2022

Microsoft Introduces Advertiser Verification

by Chuck Forbes

Previously our team has discussed how Google and Facebook are increasing their verification for advertisers as the growing need to protect the ad experience for marketers and searches surfaced. Microsoft has now joined the party, releasing a statement that they plan to implement a new advertiser verification feature.

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September 1 2021

Responsive Display Ads are Here to Stay

by April Nelson

According to Google’s latest data, Google Display Ads reach over 90% of internet users and appear on over three million websites, over 650,000 apps, and across Google properties such as Gmail and YouTube. Considering the number of different devices people use to access the internet and view content, it can be tricky and time-consuming for marketers and graphic designers to produce creative that keeps up. Responsive Display Ads are Google’s answer to this pain point.

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