Marketers, it’s your time to shine! Days like today offer once in a lifetime marketing opportunities, literally. Restaurants, hotels, casinos, beauty salons, and others are offering amazing discounts in celebration of January 11th, 2011. Whether it’s Papa John’s offering 2 pizzas for $11.11, Atlantic City resorts offering 11 hotel rooms for $11.11, or salons giving manicures for $11.11, companies nationwide are using today as a chance to gain new customers while rewarding their current customer base.
In the online space, expect to capitalize on discounts seen through emails and social media channels. If you’re on Twitter or Facebook at 11:11 am or 1:11 pm, I’d look for some special offers as well. Using social media to promote these offers are an awesome way to enhance brand awareness and interact with your constituents in real-time.
Throughout the year, marketers are given unique opportunities to be creative. Unfortunately, many marketers are so caught up in their day-to-day “To-Do’s” that they fail to think through taking advantage of upcoming inimitable events.
In the spirit of 1.11.11, I have formulated five online marketing ideas to capitalize on in the future.
Stayed up until midnight to adjust your Black Friday budget? Worried about bids while on vacationing in the Caribbean? Don’t fret — Adwords Automated Rules has come to your rescue.
The new feature allows advertisers to schedule changes at campaign, ad group, keyword or ad level. You could set up a rule that enables your special promotion ads to appear at the time the sale goes live or maintain first page visibility by raising the maximum CPC when an ad falls below a certain position.
Image from Google Adwords Blog
You are limited to 10 active rules and Google does not recommend using Automated Rules for campaigns that have other automatic bid management settings enabled as they could conflict with each other.
Creating rules makes the management of your Adwords account more efficient since you don’t need to log in every time a change is need. However, you must keep an eye on the rules to make sure they perform as expected and remember that the automated rules do not replace the need for consistent optimization and basic best practices.
If you’ve resolved to get more from your AdWords efforts in 2011 but don’t know where to start, here’s a hint: CAMPAIGN SETTINGS. You’ll want to log-in to your AdWords account, go the “Campaigns Tab” select “Settings” for “All Online Campaigns”; then follow these four quick settings tips to help you get more sales and leads in the New Year.
Campaign Settings are the foundation of your AdWords success or failure; however, these steps just scratch the surface of optimizing AdWords campaigns. Start here and keep digging and 2011 will be a much better year!