Stayed up until midnight to adjust your Black Friday budget? Worried about bids while on vacationing in the Caribbean? Don’t fret — Adwords Automated Rules has come to your rescue.
The new feature allows advertisers to schedule changes at campaign, ad group, keyword or ad level. You could set up a rule that enables your special promotion ads to appear at the time the sale goes live or maintain first page visibility by raising the maximum CPC when an ad falls below a certain position.
Image from Google Adwords Blog
You are limited to 10 active rules and Google does not recommend using Automated Rules for campaigns that have other automatic bid management settings enabled as they could conflict with each other.
Creating rules makes the management of your Adwords account more efficient since you don’t need to log in every time a change is need. However, you must keep an eye on the rules to make sure they perform as expected and remember that the automated rules do not replace the need for consistent optimization and basic best practices.
If you’ve resolved to get more from your AdWords efforts in 2011 but don’t know where to start, here’s a hint: CAMPAIGN SETTINGS. You’ll want to log-in to your AdWords account, go the “Campaigns Tab” select “Settings” for “All Online Campaigns”; then follow these four quick settings tips to help you get more sales and leads in the New Year.
Campaign Settings are the foundation of your AdWords success or failure; however, these steps just scratch the surface of optimizing AdWords campaigns. Start here and keep digging and 2011 will be a much better year!
I haven’t tallied the number of holiday shopping promotions I’ve received via email over the past few weeks, but it seems like many more than in past years. Companies know that consumers have a limited amount of funds that they are going to spend somewhere, so they are pulling out all of the stops early to grab as much of the pie as possible.
The connection I want to highlight in this blog post is that in order to be able to market to prospects (very inexpensively) through email marketing, an investment needs to be made to create the database in the first place. SEO, SEM and Social Media can each play a vital role in developing your list.
Obviously it’s preferred to convert a high percentage of your paid search leads into customers, but it’s equally important to build a database of folks that you can remarket to later on.
Begin investing in your database in a methodical way. Figure out the response rates and average order size you realize from your email blasts and then figure out how large the list needs to grow to in order to attain your sales objectives for 2011 and beyond. Next, determine which marketing channels are most cost effective for your business and begin to grow your list. None of this is easy, but it’s the best way to secure your long term success.