The trend is clear…re-design is the name of the game. However, listening to companies going through a re-design, it is not always clear what they mean by “I’m redesigning my site”. This term is being used lightly in some cases, it is a face lift, but in others, we are talking migration of platforms and more.
Not all scenarios can be advised the same way. A couple of years ago, graphics revolutionized design with the inclusion of flash and splash pages. Then, it took a while for people to realize that even though the sites were aesthetically pleasing; these languages were not Search Engine friendly. Now, we are here in a new redesign era where Search Engines are taken into consideration first and foremost by many businesses.