Articles in The 'SEO' Tag

April 11 2022

Use Brand Awareness for Better SEO Link Building

by Chuck Forbes

As part of your SEO strategy, a great plan for link building should be implemented. Link Building allows other relevant sites to link back to your site, or specific pages, highlighting products, services, and news. Search engines can calculate the number of links connected back to your site, as well as how authoritative those sites that are linking to yours are. The more traffic and credibility the sites have, the better chance you have to rank higher and successfully use link building to gain organic visibility.

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March 30 2022

Digital Marketing Insights for Older Demographics

by Chuck Forbes

The fifty-five and older demographic is often advertised to the least or neglected all together when finalizing both paid and organic digital strategy. If this demographic truly serves your business no purpose, then naturally allocating a large number of resources doesn’t make sense. However, if they can be a part of your business model and help your sales grow, but you haven’t explored the potential of this demographic – here are further insights on why it may be worth doing.

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October 15 2021

Optimize Your Videos Like You Optimize Your Pages

by April Nelson

Just like pages, videos can rank in search results. By optimizing your videos like you optimize your pages, your content will have a good foundation to rank in both Google and YouTube. Where Google use metadata to understand information about your pages, YouTube uses titles, descriptions, and tags, along with video content to match content to the searcher’s query.

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