I’m enthused to share that many organizations we’re speaking with are approaching 2024 with a renewed sense of confidence, a willingness to test new channels & tactics, along with more robust budget projections (compared with this time last year). Figuring out how best to deploy these resources is very important.
Search engine optimization is an ongoing practice that every ecommerce brand should engage in, but it is important to remember the user will always be king. Without anyone searching, you have no chance of showing up. In addition to that, when users change their search behavior, it can change your SEO strategy.
As part of your SEO strategy, a great plan for link building should be implemented. Link Building allows other relevant sites to link back to your site, or specific pages, highlighting products, services, and news. Search engines can calculate the number of links connected back to your site, as well as how authoritative those sites that are linking to yours are. The more traffic and credibility the sites have, the better chance you have to rank higher and successfully use link building to gain organic visibility.