It has been said that data is the new oil, but like oil it can exist in a raw petroleum state. To transform data into insight an analyst will leverage filters, segmentation, calculation and visualization. After all of that effort, when hours of work have been invested and there is a finalized data set there, is still the need to format the presentation. Google Data Studio is an excellent tool that can be used to shrink the analytics process and make quick, beautiful, interactive dashboards with minimal effort.
Are you a marketer who relies heavily on SEO? Then this post is a MUST-read before preparing any future SEO strategies to help you avoid or eliminate tactics that were dead and buried years ago.
Google has been moving away from Google+ as a platform for quite some time. On June 22, they took it another step further with the roll-out of Google Posts to any company with a Google My Business account. Last year, if you were a business that had a verified Google+ account and you posted to it, it was likely to show up in Google for users that searched your brand name. Now, “Google Posts” appear as if they are starting to take their place.
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