Many companies have the idea that they need a new website, but don’t employ the proper tools and process before going on the journey to create it.
In today’s world, duplicate content can lead to search engines becoming confused about the correct page to return to a user. We want to make the job of a search engine easier by clearly focusing them on the right pages to return to users through proper canonicalization. By properly employing canonical tags to your webpages, you can take advantage of having a robust site while following a Best Practices approach to Search Engine Optimization.
As an online marketer you’re probably aware that continuously creating fresh content for your website is a great way to stay on top of the SEO rankings ladder. So you feverishly write article after article in order to maintain, or lift, your Organic visibility, but to no avail. This could make you feel like you’re running in place. Have you considered the types of content you’re creating?