Articles in The 'SEO' Tag

March 11 2008

10 Things You Should Not Purchase Based on Price

by MoreVisibility

Last night I pulled the full plastic trash bag out of my kitchen garbage can and accidentally ripped it. Next thing I knew, I was standing in a pool of ketchup, while coffee grinds dripped out of the hole in the bag. I knew I should have bought the more expensive bags. The store branded bags were cheaper than the ones I usually buy, so I figured, “What difference will it really make?”. Now I am stuck with 50 tall kitchen bags that tear because they are unable to support even a paper cup. Not only that, but now I have to double-up some of the bags, so in essence, I’m just spending more money. There are just certain things that you should not purchase based on price.

Here are 10 things that I would not purchase just because they are inexpensive:

10. Garbage bags
9. Toilet paper
8. Alcohol
7. Business consultant
6. Lasik surgery
5. Defense Attorney
4. Tutor
3. Bluetooth
2. Paper plates

And the last “thing” I would not purchase based on price is:

1. Internet Marketing Firm

Cheap SEO? It doesn’t even sound like a bargain. I speak daily to companies that are looking for optimization services. One of the first things they ask is “how much will it cost? I’m looking for a cheap solution, but I have to be on the first page of Google”. I just shake my head because I know if they find what they are looking for, they are going to wind up calling me next year after they are banned by the search engines.

Cheap PPC? I speak to businesses who claim they can outsource PPC Management Programs for a very inexpensive percentage of their budget. How much human interaction, analysis, A/B testing and campaign adjustments are they going to receive at 7%? With poor campaign management, ROI would be lower and they would probably be spending more in the long run.

Beware of search marketing firms that are “cheap”. You’ll get what you pay for and the ramifications are much greater than just wiping ketchup off the floor.

Feel free to add to the list.

January 30 2008

My site is 100% optimized. Can I stop working on SEO?

by Marni Weinberg

I cannot count the number of times a client has said those exact words to me. Truth be told, if you want to maintain a long term presence online, it is absolutely essential that SEO be an ongoing process of adding new, search engine friendly content. Here are just a few of the many reasons why SEO should never remain stagnant.

SEO is a very dynamic industry; hence what was most valued as important in the eyes of the search engines one year ago, is no longer as important today. Google Page Rank, for example, is still deemed to be an integral part of a site’s natural positioning, however, is no longer the most mission critical factor. Today, the implementation of a Link Building Strategy is considered to be crucial in improving natural search. The engines (especially Google) are heavily weighing their organic results on how many relevant links a site has, as well as the manner in which these links are obtained.

Your competition is likely doing everything they can to surpass you online. Think of it this way: if you’ve ever hired (or even thought about hiring) an SEO agency to optimize your site, you are in a competitive industry and should deduce that your competition is doing the same. Your web site should be viewed as a work in progress; the more new and optimized content your site has, the more information the search engine spiders have to crawl. Think Blogs, Social Media, etc.

The search engines, specifically Google, Yahoo and MSN, like it when you play by the rules. Sure, there are a variety of ways to trick or fool the engines to gain better rankings in the short term. Rest assured, these tactics will catch up with you and could eventually lead to your site getting banned from the engines. We, at MoreVisibility, always adhere to a best practices approach, follow the rules set forth by each engine and advise our clients’ to do the same.

December 31 2007

Playing in Googles Sandbox

by Grant Wolz

The term “sandbox” was coined by webmasters to represent the time that a new website must wait before it is listed for a competitive keyword in Google. Much like how children first play in the safety of a small sandbox, Google also forces new websites to do their time before joining the older kids on the rest of the playground. The sandbox process is difficult to explain, since Google claims it does not officially exist. But tests by webmasters have confirmed its existence and effect on newly created websites.

The first thing that happens to any new website in Google is what some call the “fresh boost”. This is when the website is allowed to rank freely among the other sites often on the first three pages of the search results. This fresh boost usually lasts for about a month or two and is monitored by Google to see how well the site performs and how much it grows in terms of content and backlinks.

If the site passes Google’s fresh boost test it is allowed to remain in the rankings. The problem is that 99% of sites fail this test and are sent into the sandbox for a period of time that can last for nine months or more. No one really knows what needs to be done in order to pass Google’s test, but there are many ideas as to what Google is looking for. These often include authority back links from established and trusted sites such as DMOZ or Wikipedia. Basically, the idea is that if the bigger kids allow you to play with them, you get to stay. If you can’t manage to gain the trust of Google and authority sites in the allotted time, you are sent into the sandbox as an un-trusted or spam site.

Once in the sandbox there is no proven way out. Many say they have gotten out by a mass flood of links, but building such a massive amount of links can get a site banned from Google altogether. Many webmasters would rather wait and do their time than get banned, since it is extremely hard to get a domain un-banned from Google. The best thing you can do is continue to go about building your site and ignore the fact that you’re even in there. Use the time to add content to your site and continue to build back links from other websites. Once your time is up, you will have proven to Google that your site can be trusted and will be allowed to rank for highly searched keywords once again.

While in the sandbox you will still be indexed and listed in Google for non-competitive keywords and low-search volume terms. The sandbox only affects certain keywords and certain pages within your site, so you will still receive traffic from Google just not as much as you will in a year’s time. If you’re trapped in the sandbox, don’t worry. You will get out some day, and while you’re waiting for Google to trust you remember there is always Yahoo! and MSN.

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