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Articles in The 'SERP' Tag


February 12 2015

The Latest Google Knowledge Graph Update May Lead to a Decrease in Traffic for Health Content Publishers

by Charlie Crespo

These days, we all follow the same process when we notice something wrong with our health. Before we decide whether we need to check in with a doctor, we Google whether that sinus congestion is only due to allergies or if it might be a sign of the dreaded flu.

If you’re reading this and saying to yourself, “I never Google health information,” you might be right. According to Google, however, you’re one of the few, as one in 20 Google searches are for health-related details.

If you are a publisher of health related content, this can be very impactful. You may be receiving organic traffic from users who are performing these health-related searches. Read More

October 18 2010

Yahoo Has Unveiled a Newly Enhanced Mobile Experience

by Taylor Wilson

Yahoo recently broadened their mobile search display to enhance and expand their search results to provide a better mobile experience.   Yahoo’s new enhancements   improve how their search result pages are organized and displayed. Results are now exhibited in a more organized fashion displaying the latest web results, entertainment topics, local business listings, stock information, Twitter results, images, videos and news in order of relevancy.  

 

Yahoo Has Unveiled a Newly Enhanced Mobile Experience

 

As you can see in the above screen shots, Yahoo’s mobile search results are now neatly packaged to better accommodate their mobile users and offer a better experience. Users can now find what they are looking for faster and more easily while on the move.

Yahoo’s new mobile search enhancements were made available at   http://m.yahoo.com for most iPhone owners and people using Android 2.0 and above. More devices and countries will get the new mobile search experience in future months.

Yahoo has taken a new approach and is catering their offerings to better suit the needs of smart phone users. They are taking into consideration user behavior on a mobile device being different than on a desktop or laptop. Yahoo is embracing an ever growing industry and has recognized the increasing importance of reaching consumers when they’re on the go, which all businesses should recognize at this juncture if they have not already.

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