Less than a month after Yahoo pulled the plug on their popular Paid Inclusion program. The company has decided to outsource its shopping engine to PriceGrabber. This decision to exit the shopping engines won’t come as too much of a shock to those in the industry given Yahoo’s future plans with search advertising. However, it is surprising that they decided to give this business to PriceGrabber over Microsoft’s platform, Bing Shopping.
Perhaps Yahoo believes that by giving Microsoft their shopping business, they will eventually become too dependent on them. Either way, it should be interesting to see how this will play out for all parties involved.
Most importantly is how this will affect the advertisers. My suggestion would be to stay ahead of the game and open an account with PriceGrabber directly. Be ready to capture the major shift in traffic as the largest shopping engine outsources all their traffic to a direct a comparison shopping site. By advertising through these types of engines you have the ability to reach a more qualified audience.
We are all feeling the affects of the lagging economy and soaring gas prices, and short term may bring more of the same. Families are adjusting their vacation plans, reducing the number of visits to their favorite restaurants, and even cutting corners at the supermarket. In tough times such as these, individuals are always looking for money saving deals.
As with most industries, online retailers are feeling the pinch of the tough economy. The typical family has cutback their spending in this category, and they are searching for deals.
Consumers are increasingly going online to find deals, and they are leveraging comparison shopping sites to find them. Some of the top sites include: Nextag, Pricegrabber, Bizrate, Shopzilla, Google Product Search, and Yahoo Shopping. If you are selling products online, and don’t currently advertise with this marketing channel, I highly recommend you start. These sites make it fairly easy to submit your product list feed and pricing is reasonable compared to the typical ROI.
If you have any questions on getting started with Shopping Feeds, please call us at 800-787-0497.