Articles in The 'short-code' Tag

February 1 2011

How SMS Text Campaigns Work 4 U

by Anne Garcia

Nowadays, it seems as if no one leaves home without their cell phones. So what better way to reach your customer than on their beloved cell phone? SMS text messages are the fastest way to get your marketing message in front of your customers and can be easily implemented and executed.

It is fairly easy to integrate an SMS text campaign into your current marketing mix. Simply add a brief message to your television, radio and/or print ads that instruct users to text a keyword along with a short code, or a special telephone number significantly shorter than a full telephone number, in order to receive an incentive from your business. For example, if you are a restaurant, you can tell users to text the keyword “APPETIZER” to a short code and the user will receive a text message with an offer for a free appetizer with the purchase of an entrée.

Once a user sends a text message to your short code, he/she is added to your contact database and is eligible to receive future promotions. You can send these qualified users different promotions and the SMS text messages are read almost immediately upon receipt.

According to the Mobile Marketing Association, SMS text promotions have a 95% read-through rate and are read as soon as they are delivered. The most notable benefit of SMS text campaigns is its speed. They can be launched on-the-fly and can be utilized on a slow business day to generate immediate activity.

SMS text messaging campaigns work well with promotions tied to contests or giveaways, voting (a la American Idol) and most commonly for discount offers or incentives. And the best part is that each campaign adds more contacts to your database.

Contacting your customers via their cell phone engages your customer and enhances loyalty and leads to repeat business. If you have not already considered an SMS text messaging campaign for your business, I encourage you to do so.

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