Articles in The 'site search metrics' Tag

July 23 2014

Site Search Metrics: Using Secondary Dimensions to Understand User Need

by Theo Bennett

Site Search is one of the most common components of a site and is used by visitors that actually want to engage with you.  Let’s face it, if a visitor is using site search, they are interested in your product or service.  If they weren’t interested, would they have bothered to search?

By adding additional metrics to your site search reports, you can better understand your user – and where your navigation might be falling short.

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