Articles in The 'Site Speed' Tag


January 27 2014

Technical SEO Checklist: A High-Level Look at What Could be Wrong with Your Website

by Matt Crowley

During many optimization projects, webmasters like to focus on on-page considerations such as content, keyword targeting and density, but none of that matters if your website has technical issues that inhibit it from being seen by the search engines. In this post, we take a high-level approach to technical SEO to give you an idea of what you should focus on before you even think about optimizing your content.

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April 20 2010

Google Now Considers Site Speed When Ranking Websites

by Darren Franks

Last week, Google officially announced on their blog that “we’re including a new signal in our search ranking algorithms: site speed.” What does this mean to webmasters and practitioners of SEO? Not much really, when you take into account that most good SEOs already consider site speed to be a huge part of their optimization efforts. After all, the quicker your site loads, the easier it is for the search engines to get to the most important pages on a site. Site speed is obviously also good for user experience and keeping those bounce rates at a low level.

However, the reason it may be more prudent for the less fastidious SEO to speed up page load times is that the load times are now part of the algorithms in that even if you have a site with great content and inbound links, if your pages take forever to load, Google may see fit to not rank you as high. What are some of the basic housekeeping tips to speed up page load times?

Steps for speeding up a website include: Removing or minimizing CSS, JavaScript and tables where you can, minimizing redirects by making your application update URL references whenever resources change their location and trying to use the least amount of comments code. Google has even provided a list of resources to help webmasters with all of the page speed best practices: http://code.google.com/speed/.    

November 18 2009

Site Speed Could Effect Rankings

by Michael Buczek

A slow loading website may not only deter your visitors, but in the near future may affect your search engine rankings.   In an interview with Google’s Matt Cutts, Webpronews.com recently reported that site speed may become a factor in ranking sometime in 2010.   If you think about it, it makes perfect sense.   Google wants to make the search experience relevant and fast.   The faster searchers can get the information they are looking for the better.

  • While having a fast loading web site is not essential for search results now, it should still be a main focus to help your users.   If a site is not loading fast enough, there is a good chance that a user will not wait and leave the site to find information elsewhere.   In order to have a faster loading website, here are a few things you can do now to ensure a quick load time:
  • Reduce images on your site. If you have an image heavy page, it will take much longer to load compared to a more search engine friendly text page.   Images are not bad to have on a page, just use them sparingly and only if they compliment the text on the page.
  • Reduce excessive Java Script.
  • Limit the amount of Java Script in CSS Includes.
  • Change to a dedicated server or a Virtual Private Server (VPS). If you are on a shared server with many other websites, it could lengthen the amount of time it takes to load your website. Changing to dedicated server or a VPS will increase the load speed for your site.

While the above tips will get you started, Google has more information about increasing your page speed which can be found here: http://code.google.com/speed/.

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