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Articles in The 'Site Usability' Tag


August 31 2020

3 Development Tips to Speed Up Your WordPress Site

by Corey Pensky

When a user visits your website, it is important for the page that they land on to load as quickly and efficiently as possible to provide your user the best experience possible. This can have great benefits for user experience, SEO, advertising efforts, and conversion rates. According to a Google Web.dev post on the importance of page speed, sites such as Pinterest have seen search engine traffic increases of 15% by reducing page wait times. While this case study may be from 2017, all of their major points still hold true today.  Based on the above statistics, as well as our own experience, speeding your website up by even just a couple of seconds could mean the difference between a positive user experience, and a negative one.

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July 19 2016

Understanding The Google Analytics Navigation Summary Report

by Grant Marlowe

The power of Google Analytics comes in its ability to provide insight into many different avenues. From high-level information such as the total monthly sessions, to detailed data like the number of clicks a specific element on the page received between Monday and Wednesday of last week, Google Analytics can do it all.

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March 17 2016

A/B Testing Tips for Gauging User Experience

by Jason Brewster

A/B testing tools are a powerful method of making informed decisions and making improvements to a specific set of key performance indicators (KPIs).

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