Google is constantly updating Google Analytics and while most are great incremental updates or game changing announcements like GA4; some are not as warmly received. Take the deprecation announcement in 2017 of the in-page analytics report (previously the Site Overlay report). This trusty report would show you click and conversion data overlayed against the actual pages of your site served in the GA interface. Due to ever-changing browser security issues, this report just didn’t work properly and Google created the Page Analytics Extension for Chrome. That said, this extension also does not always work, and it was also deprecated later in 2017. (The extension is still available, just not supported or improved.)
When a user visits your website, it is important for the page that they land on to load as quickly and efficiently as possible to provide your user the best experience possible. This can have great benefits for user experience, SEO, advertising efforts, and conversion rates. According to a Google Web.dev post on the importance of page speed, sites such as Pinterest have seen search engine traffic increases of 15% by reducing page wait times. While this case study may be from 2017, all of their major points still hold true today. Based on the above statistics, as well as our own experience, speeding your website up by even just a couple of seconds could mean the difference between a positive user experience, and a negative one.