Articles in The 'sitelinks' Tag


October 22 2012

Bing Ads Introduces Sitelinks Extensions

by Anne Garcia

Last month we spotted longer ad formats on Bing and now the advertising platform has introduced Sitelink Extensions to all U.S. advertisers. The search engine says that it is now available through the Bing Ads interface, their desktop tool as well as their API. Sitelink Extensions will appear on both Yahoo! And Bing search engine results pages.

Similar to Google AdWords sitelinks, advertisers can enter up to ten additional links to accompany their text ads. Sitelinks allow searchers to see more relevant and other portions of your site in addition to the landing page of your search ad. They also allow advertisers to create and update additional messaging and information within text ads.

In the past, Bing implemented Rich Ads In Search (RAIS) ads, which allowed advertisers to add image and video ads in conjunction with text ads for their branded terms. RAIS ads are a phenomenal way for advertisers to stand out at the top of the search engine results page.

To implement Sitelink Extensions to your Bing ads, go to “ad extensions” in the Campaigns tab.
Below is a screenshot of a Bing text ad with Sitelink Extensions.

October 10 2012

Implement Communication Extensions to Build Your Newsletter Subscribers

by Anne Garcia

Does your business offer a newsleter and would you like to increase the number of subscribers to said newsletter? Google AdWords has a sitelinks offering called Communication Extensions for advertisers to be able to build their newsletter subscriber lists. Like all other Google AdWords sitelinks, Communication Extensions enhances your existing text ads.

Communication Extensions appear underneath a standard text ad on the search engine results page (SERP) and include a form box where searchers can add their email addresses directly within the ad on the SERP without having to visit the advertiser’s web site. When a user enters his or her email address, the advertiser is charged the average cost-per-click of the ad.

The email addresses, or leads, are gathered and sent to an email address associated to the Adwords account on a daily basis and must be manually added to the advertiser’s subscription list. What’s more, if a person is logged into their Google account, their Gmail e-mail address will automatically populate into the ad and the user will only have to hit enter. However, users are able to edit the email address if they do not wish to use their Gmail account.

Advertisers can also choose to include a mandatory zip code or name field for the user to complete within the text ad. Google suggests not adding this field to prevent user drop-off.

Communication Extensions work best on Branding and lead-generation campaigns. Below is a screen shot of the Communication Extensions on Google.com.

September 28 2012

Google AdWords Announces Strict Enforcement of its Sitelinks Policy

by Anne Garcia

Sitelinks are a way for advertisers to extend their ads with deeper, more relevant content to searchers in the form of additional links within a text ad.  Sitelinks extensions provide up to four extra links to pages within your website versus one link to one landing page from a standard text ad. In addition, Google recently released a new form of sitelinks called Enhanced Sitelinks which includes closely related search ads pulled from your AdWords account.

The search engine has announced that it will begin to strictly enforce its sitelink policy which requires each sitelink within a campaign to direct users to a different landing page. Google said that they have identified advertisers using multiple sitelinks that point to identical URLs within the campaign.

New sitelinks or  any changes to existing sitelinks will go through the approval process and the advertising platform will verify that each sitelink has a unique URL. Google says which sitelinks that do not meet the policy will be restricted from showing.

Advertisers are recommended to ensure that destination URLs for sitelinks are unique. Google says that existing sitelinks will not go through the approval process immediately, but will be reviewed within a few months.

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