Recently, Microsoft released a beta version of an SEO Toolkit that can be integrated with its web server software, IIS 7 (Internet Information Services), which is part of the Windows 2008 Server installation. The toolkit provides several SEO related tools for web developers and web server administrators. It shows that Microsoft is committed to making a website’s content more SEO friendly by offering free tools, an increasing trend for Microsoft, that provide detailed, real-time, analysis of a site’s structure. The SEO toolkit offers a variety of features, including site analysis, robots exclusion, sitemaps and sitemap indexes, all accessible through an easy to use interface integrated within the IIS 7 administration tool.
Web developers and web administrators have been waiting a long time for a tool like this. The SEO toolkit will help identify multiple SEO errors, such as duplicate content, broken links, invalid markup and poorly written title tags, meta descriptions and meta keywords. Traditionally, developers using IIS had to rely on external tools to get this valuable data. Now these tools are available in the same interface where other parts of a website are administered. The SEO toolkit will take a while to catch on, since it is still a beta version for a brand new operating system, I think it’s a great step in the right direction for Microsoft. It definitely
To read more about the Search Engine Optimization Toolkit for IIS 7 please visit http://www.iis.net/extensions/SEOToolkit
The main benefit of a good site map is that the search engines can traverse a site in a timely and logical manner and so the user can figure out where they are. A sitemap is a page with a list of links to all the most important documents on the site and is linked to from every page. However, it’s always surprising to see how many websites are unable to implement a decent sitemap correctly. How hard can it possibly be?
Generally, a sitemap should have no more than 100 links and contain some really keyword targeted anchor text. You see, any more than about 100 links could serve in decreasing the importance of some of the more important page links on the site. Sitemaps are also effective in aiding in the crawlability of the site for the search engines. Anything a webmaster can do to facilitate the crawling process for a search engine, the better.
There is a lot of work that goes into implementing an effective sitemap. Once you think you have it ready to upload to the site, be sure it makes sense to the user and that, of course, all of the links are functional. It is imperative that if a webmaster wants any chance of a search engine indexing the entire site, a well designed sitemap is a critical first step.