SlideShare is the world’s largest online presentation sharing community. With over 60 million unique visitors monthly, and over 16 million registered users, (http://www.slideshare.net/about ) SlideShare is a community where business professionals and individuals can research topics, get inspiration for their presentation or simply check out a sales deck without an annoying sales rep.
SlideShare was launched in 2006 and was acquired in May 2012 by social media powerhouse LinkedIn. LinkedIn just recently reached the 200 million registered user mark, and is the world’s largest online professional networking community, so the SlideShare acquisition is a perfect fit. The SlideShare app integrates with your LinkedIn company page so you can showcase all your professional presentations seamlessly, while keeping more real estate for yourself on your LinkedIn profile.
SlideShare is effective for storing, sharing and studying presentations. The ability to embed presentations into a blog or website is also a very handy feature. Businesses, educators and entrepreneurs are all target-users for SlideShare, which makes the demographic very similar to LinkedIn’s.
If your business is new to SlideShare, here are 10 tips to help you get the most out of its community and start sharing your presentations online:
Even short Powerpoint or Keynote presentations take a good amount of time and resources to prepare, so use these tips and let SlideShare help you to maximize your return on investment.
For those who are not familiar with www.slideshare.com, it is a site where you can share PowerPoint presentations with people online. Using SlideShare can be a great way to promote your business, or to demonstrate products or services to potential clients. Other benefits from SlideShare include opportunities for link building and more presence in thesearch results.
Slideshare offers users an account where they can upload a profile photo, include information about themselves and include a link to their website. This profile page contains the link to your site. It does not have a “no follow” attribute, so you can get some link juice passed to your site from SlideShare once your page is indexed. It is important to complete all the necessary fields when signing up for an account to get the maximum benefit.
Once you upload your presentations to SlideShare, you can then get and “embed” code to share your presentations on other sites and blogs. This embed code also makes it easier for others to share your presentation.
Like many other social media channels, SlideShare has a community section. This community allows you to share ideas and resources with other users. You can also have people follow you and follow them back, like you would in Twitter. Having followers and being involved in the communities can help you to connect with those who are already interested in your products and services.