Articles in The 'SMO' Tag


September 14 2007

SMO is the Buzz

by MoreVisibility

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, a “Digg This” button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing, as stated by Wikipedia.

Rohit Bhargava was credited with inventing the term SMO. His original five rules for conducting Social Media Optimization are:

  1. Increase your linkability
  2. Make tagging and bookmarking easy
  3. Reward inbound links
  4. Help your content travel
  5. Encourage the mashup

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